audience research

Primary Target Audience:

1. Age Group:

   • Typically, R&B appeals to a younger audience aged 18-34 years, as this group tends to be more engaged with contemporary music trends and emotionally expressive lyrics.

2. Gender:

   • Balanced gender appeal, with a slight lean toward female listeners, as R&B often explores themes of love, relationships, and personal growth, which resonate strongly with women.

3. Demographics:

   • Geographic Location: Urban and suburban areas where music culture is thriving. R&B is particularly popular in cities with a strong music scene, such as Los Angeles, Atlanta, New York, and London.
   • Socioeconomic Status: Middle-class to upper-middle-class listeners who have access to streaming platforms and live music events.

4. Psychographics:

   • Listeners who are emotionally connected to music, valuing its lyrical depth and soulful vibe.
   • They are often creative individuals, such as students, young professionals, or artists.
   • A significant portion enjoys exploring music that evokes personal memories or self-reflection.

5. Behavioral Trends:

• Regular users of music streaming platforms like Spotify, Apple Music, and YouTube.
• Attending live performances or festivals where R&B artists perform.
• Following R&B artists on social media for updates and behind-the-scenes content.

Secondary Target Audience:

1. Age Group:

   • 35-50 years old, particularly those who grew up listening to classic or neo-soul R&B and remain loyal to the genre.

2. Gender:

   • Both genders, though older male audiences may favor classic R&B styles over contemporary R&B.

3. Demographics:

   • Geographic Location: Urban and suburban dwellers with nostalgic connections to R&B.
   • Socioeconomic Status: Middle to upper-class individuals who are likely to purchase physical albums, attend concerts, or consume premium content.

4. Psychographics:

   • People who appreciate the artistry and history of R&B, valuing its cultural significance.
   • More likely to explore genres like jazz, blues, or soul alongside R&B.

5. Behavioral Trends:

   • Preference for established artists like Mary J. Blige, Usher, or Alicia Keys.
   • Likely to purchase merchandise or vinyl records for collection purposes.
   • Tends to engage with music documentaries or behind-the-scenes footage exploring the roots of R&B.